PLATFORMS · Updated Weekly
Where are bookfluencers most active?
Platform-by-platform breakdown of bookfluencer activity, engagement, and growth. TikTok vs Instagram vs YouTube — the numbers.
3
Platforms
1,676
Creators
740K+
Posts
#1
TikTok
TT
345
Creators
~1,360
Posts/week
9.4%
Engagement
8.7B
Total views
Share of content
29%
↑ 12%
3mo growth
#2
Instagram
IG
1,199
Creators
~1,390
Posts/week
9.5%
Engagement
1.4B
Total views
Share of content
29%
↑ 7%
3mo growth
#3
YouTube
YT
212
Creators
~1,970
Posts/week
4.9%
Engagement
10.8B
Total views
Share of content
42%
↑ 8%
3mo growth
Platform comparison
Engagement rate
Share of content (posts)
Growth (3 months)
Data: March 10, 2026 · 1,676 creators tracked
Genre × Platform performance
Which genres perform best on which platform — based on engagement rate.
| Genre | TikTok | YouTube | Best fit | |
|---|---|---|---|---|
| Romance | 72% | 22% | 6% | TikTok |
| Teen & YA | 58% | 24% | 18% | TikTok |
| Literary Fiction | 17% | 38% | 45% | YouTube |
| Sci-Fi & Fantasy | 32% | 28% | 40% | YouTube |
| Thriller / Crime | 48% | 34% | 18% | TikTok |
| Non-Fiction | 12% | 28% | 60% | YouTube |
Share of mentions by platform per genre. Highlighted cells = dominant platform. Data: March 2026
