플랫폼 · 주간 업데이트
북플루언서는 어디에서 가장 활발한가요?
플랫폼별 북플루언서 활동·참여·성장을 나눕니다. 틱톡 vs 인스타그램 vs 유튜브 — 숫자로 확인합니다.
3
Platforms
1,511
Creators
960K+
Posts
#1
TikTok
TT
475
크리에이터
~1,360
주간 게시
3.3%
Engagement
10.5B
총 조회수
Share of content
29%
↑ 12%
3mo growth
#2
Instagram
IG
1,283
크리에이터
~1,390
주간 게시
6.1%
Engagement
1.9B
총 조회수
Share of content
25%
↑ 7%
3mo growth
#3
YouTube
YT
265
크리에이터
~1,970
주간 게시
2.2%
Engagement
15.6B
총 조회수
Share of content
46%
↑ 8%
3mo growth
Platform comparison
Engagement rate
Share of content (posts)
Growth (3 months)
Data: April 22, 2026 · 1,511 creators tracked
Genre × Platform performance
Which genres perform best on which platform — based on engagement rate.
| Genre | TikTok | YouTube | Best fit | |
|---|---|---|---|---|
| Romance | 72% | 22% | 6% | TikTok |
| Teen & YA | 58% | 24% | 18% | TikTok |
| Literary Fiction | 17% | 38% | 45% | YouTube |
| Sci-Fi & Fantasy | 32% | 28% | 40% | YouTube |
| Thriller / Crime | 48% | 34% | 18% | TikTok |
| Non-Fiction | 12% | 28% | 60% | YouTube |
Share of mentions by platform per genre. Highlighted cells = dominant platform. Data: March 2026
